Custom marketing software, built with AI.
From rank trackers to reporting dashboards and ad automation. A working product fast with AI, made secure and production-ready by our own developers.
- ✓A working prototype fast
- ✓Secure and scalable by our own developers
- ✓Connects to GA4, Google Ads and your CRM
- ✓Fixed prices, no hourly billing
Custom marketing tools
Rank trackers
Track your Google positions automatically, for a few euros a month instead of an expensive subscription.
Reporting dashboards
GA4, Google Ads and social data automatically summarised into a report that holds up.
Ad automation
Set up and test campaigns, copy and variants faster, with your own PPC process as the basis.
Lead tools
Enrich and score leads and add them to your CRM, with a draft follow-up email ready.
Content tools
Internal tools that draft content in your tone of voice, ready for a final edit.
Integrations
Connect to your existing stack: GA4, Google Ads, your CRM and accounting.
Our own rank tracker, for a few euros a month
Most rank trackers charge 50 to 130 euros a month for a list of Google positions. We found that too much, so we built it ourselves: a small script plus an Apify actor that pulls the positions, operated from Claude via MCP.
- ✓Twice a week (Monday and Thursday) it checks 64 keywords
- ✓For empathree.ai across 8 towns in the north of the Netherlands
- ✓Emails the position per keyword, plus whether we went up or down
- ✓Cost: a few euros a month, you pay per check instead of a fixed subscription
That is exactly how we approach your marketing: small, concrete and without needless subscriptions. With a human looking at the numbers.
We are not vibe coders
AI helps us build fast, but all code is checked by experienced developers we employ ourselves. Secure, scalable and production-ready, exactly the last 25 percent where vibe code often goes wrong: security, permissions and error handling.
And you keep building in Empathree Studio
What we build does not have to stand still once we are done. In Empathree Studio you adjust the front end yourself: screens, text and how it looks. Visually, without code.
What you change, we then turn into real, secure software, with a developer who knows what they are doing. So you keep building fast without the risk of things breaking.
- ✓Keep building the front end yourself, visually
- ✓We make it secure and production-ready
- ✓Your code and data stay yours, on EU servers
We saw a problem and built LinkMyAgency
Marketing agencies lose time at every onboarding on client access: swapping logins, explaining per platform, hassle with permissions. We ran into it ourselves.
So we built our own tool. With LinkMyAgency clients grant secure access to all their marketing accounts with one branded link, via OAuth, without sharing passwords. From 30 minutes to 30 seconds.
- ✓Client access from 30 minutes to 30 seconds
- ✓Secure via OAuth, no password sharing
- ✓100+ agencies worldwide, thousands of connected profiles
What we built
Adverge
Candidate selection automated: 80% shorter hiring time, 15+ hours a week saved, 1000+ candidates screened.
Bekijk caseLinkMyAgency
Our own SaaS for marketing agencies: client access from 30 minutes to 30 seconds. Now 100+ agencies.
Bekijk case
TOADS CRM
A bespoke CRM for nearly 700 locations with all marketing and advertising sources connected, operable from Claude.
Bekijk case
Bietenradar
A local idea built with AI, picked up by national media within a day. Content and PR that works.
Bekijk case
“I do not talk about marketing agencies from the sidelines. I have run one myself.”
I know from experience how things work inside a marketing agency. I have run one myself, still hold shares in an agency, and currently help several agencies get AI genuinely into their work.
So when we talk about your campaigns, reporting and deadlines, I know the pressure, the margins and the hassle with tools that just do not do what you want. That is why I would rather build something that fits than push a tool on you.
Process first, tool later
We do not start with a tool, but with your process. Where does time leak away, which work is repetitive, and what genuinely needs a human? Only then do we decide what to build.
In our own Empathree Studio we build in our developers' code style. A working prototype fast, then made secure and production-ready, with review on every line.
Frequently asked questions
Do you build on top of what we already have?
Yes. Sometimes we build new, sometimes we finish or secure what you started yourself or with AI.
So you are not vibe coders?
No. AI helps us build fast, but all code is checked by experienced developers we employ ourselves.
Do you connect to our tools?
Yes. We connect to GA4, Google Ads, your CRM and accounting where it makes sense.
What does it cost?
We work with fixed prices, no hourly billing. After a first conversation you know exactly what you get.
Rather train your team first?
We also run AI workshops for marketing teams, from PPC to your own client folders.
Have custom marketing software built?
Plan a no-obligation introduction. We show you what can be built for you.