AI workshops for your marketing team.
We come to you and teach your marketers to really use AI: from PPC in Claude Code to your own client folders and brand identity for creatives. Hands-on, with examples from your own work.
- ✓In-company, at your own location
- ✓With your own campaigns and clients
- ✓Founder with a PPC and Google Ads background
- ✓Adoption plan so it sticks
The programme
We tailor the day to your team and goal. A selection of what we cover:
PPC with AI
Run Google Ads and PPC with AI, right into Claude Code or the terminal. Set up campaigns, test ad copy, speed up bids and analyses.
Your own client folders
Set up a folder per client with its own markdown files, so AI knows your clients, offer and agreements and you do not need to explain every time.
Brand identity for creatives
Capture brand guidelines, tone of voice and examples as markdown, so future creatives automatically come out in the right house style.
Prompting that works
Better prompts for your own tasks: content, briefings, analyses. Practised on real work, not a sample company.
Content in your own voice
Draft blogs, socials and newsletters in your tone of voice, with a human doing the final edit.
Securing adoption
Working agreements and an adoption plan, so your team keeps using AI in the weeks after.
How we approach it
Intake
We look at your work beforehand and pick the topics that deliver the most.
Workshop on site
A day or half-day hands-on at your office, with examples from your own practice.
Adoption plan
Concrete working agreements and follow-up, so AI becomes part of daily work.
Already done for marketing teams
At Sportmonks we ran a Claude workshop for the marketers in May, later a tailored one for the developers. And at a marketing team, drafting a first newsletter went from half a day to an hour, after which that time went into better topics.
The real gain is not the enthusiasm on the day, but what the team still does with it three weeks later. That is why we measure adoption, not applause.
Frequently asked questions
Does my team need to be technical?
No. We start where your team is and work with your own work. The buttons are the easy part.
Where is the workshop held?
In-company at your location, or at an inspiring spot in the region. Whatever fits your team.
Do you also work in Claude Code or the terminal?
Yes. For teams that want more, we show PPC and data workflows in Claude Code or the terminal.
What does it cost?
Fixed price, based on group size and duration. After a short conversation you know exactly what you get.
“I do not talk about marketing agencies from the sidelines. I have run one myself.”
I know from experience how things work inside a marketing agency. I have run one myself, still hold shares in an agency, and currently help several agencies get AI genuinely into their work.
So when we talk about your campaigns, reporting and deadlines, I know the pressure, the margins and the hassle with tools that just do not do what you want. That is why I would rather build something that fits than push a tool on you.
Rather have tools built?
We also build custom marketing software, from rank trackers to reporting dashboards.
An AI workshop for your marketing team?
Plan a no-obligation introduction. We tailor the day to your work.