Media
Empathree in the media.
What gets written and said about us. From newspapers to podcasts.
Empathree · 23 September 2026
We launched the Bietenradar
As a playful stunt, Empathree built the Bietenradar: a site that predicts, per neighbourhood in Groningen, how strong the well-known sugar-beet smell from the factory is, based on weather data and resident reports. From faintly sweet to windows shut. Within a day national and regional media picked it up.
Read the articleThe Bietenradar in the press
Earlier in the news
Dagblad van het Noorden · 4 August 2026
How do you avoid a fight with a chatbot? This is how you make AI human
Regional newspaper Dagblad van het Noorden visited Empathree in Groningen. Marc, Maarten and René explain how they make AI human for small and medium businesses: technology that strengthens people rather than replacing them, with empathy at its core.
Read the article