AI for your marketing, with a human at the wheel.
From content and ads to reporting: AI takes the repetitive work off your hands, so your marketing team has time for strategy and creativity. Always with a human checking the output.
- ✓More content in less time, in your own tone of voice
- ✓Ads set up and optimised, built on years of PPC experience
- ✓Reports and dashboards that fill themselves
- ✓Fixed prices, no hourly billing
Workshop or custom build?
AI workshops for marketing
Teach your team to work hands-on with AI, from PPC in Claude Code to your own client folders and brand identity for creatives.
See the workshopsCustom marketing software
Tools built with AI: rank trackers, reporting dashboards and ad automation.
TIP: we can also build software WITH you.
See what we buildWhere marketing teams save time
Blogs, social posts and newsletters in a fraction of the time, based on your house style.
Campaigns, ad copy and audiences set up and tested faster. We come from the PPC world.
From keyword research to complete content clusters that reinforce each other.
GA4, Google Ads and social data automatically summarised into a report that holds up.
Incoming leads automatically enriched, scored and added to the CRM.
Generate image and copy variants so you find out faster what works.
Our own rank tracker, for a few euros a month
Most rank trackers charge 50 to 130 euros a month for a list of Google positions. We found that too much, so we built it ourselves with Claude: a small script that pulls the positions via DataForSEO.
- ✓Twice a week (Monday and Thursday) it checks 88 keywords
- ✓For empathree.ai: 8 keywords across 8 towns in the north of the Netherlands, plus 24 national keywords
- ✓Emails the position per keyword, plus whether we went up or down
- ✓Cost: a few euros a month, you pay per check instead of a fixed subscription
That is exactly how we approach your marketing: small, concrete and without needless subscriptions. With a human looking at the numbers.
Process first, tool later
We do not start with a tool, but with your marketing process. Where does time leak away, which work is repetitive, and what genuinely needs a human? Only then do we decide what AI takes on.
Marc comes from the world of Google Ads and PPC, so we know how marketing really works. And because the human stays in the loop, you keep control of quality, brand and tone, even as the technology keeps speeding up.
“I do not talk about marketing agencies from the sidelines. I have run one myself.”
I know from experience how things work inside a marketing agency. I have run one myself, still hold shares in an agency, and currently help several agencies get AI genuinely into their work.
So when we talk about your campaigns, reporting and deadlines, I know the pressure, the margins and the hassle with tools that just do not do what you want. That is why I would rather build something that fits than push a tool on you.
Our founders are marketers to the core
Just check their LinkedIn. Marc comes from Google Ads and PPC (7+ years), Maarten runs workshops daily and thinks about adoption. They build and share about AI in marketing almost every day.
Workshops for marketing teams
We come to you and teach your marketing team to really use AI, with examples from your own work. From PPC to your own client folders.
PPC with AI
How to run Google Ads and PPC with AI, right into Claude Code or the terminal: setting up campaigns, testing ad copy and making analyses faster.
Your own client folders
How your team sets up a folder per client with its own markdown files, so AI knows your clients, offer and agreements and does not need explaining every time.
Brand identity for creatives
Capture brand identity documents as markdown, so future creatives automatically come out in the right house style, tone of voice and brand rules.
Adoption that sticks
Not a one-off fun day, but working agreements and an adoption plan, so your team keeps using AI in the weeks after.
“Empathree didn't just build software. They gave us our time back. We no longer waste hours reviewing unqualified applicants.”
What we built
Adverge
Candidate selection automated: 80% shorter hiring time, 15+ hours a week saved, 1000+ candidates screened.
View case
LinkMyAgency
Our own SaaS for marketing agencies: client access from 30 minutes to 30 seconds. Now 100+ agencies.
View case
TOADS CRM
A bespoke CRM for nearly 700 locations with all marketing and advertising sources connected, operable from Claude.
View case
Bietenradar
A local idea built with AI, picked up by national media within a day. Content and PR that works.
View caseReady to speed up your marketing with AI?
Plan a no-obligation introduction. We show you where the most time can be saved for you.