AI Agency Zuidlaren
Zuidlaren lives off hospitality, recreation and retail around the village green, with the centuries-old Zuidlaardermarkt as its annual highlight. We help entrepreneurs here put AI to practical use.
Why now, and why here
Zuidlaren is a village with plenty of hospitality, shops and tourism on the Hondsrug, with peaks around events such as the Zuidlaardermarkt, the oldest and largest horse fair in the Netherlands. For entrepreneurs that means busy periods with lots of bookings, questions and admin.
We look at your process first, not the tool. We work out where time leaks away and then build something that fits. A fixed price up front, clearly defined.
What we do for you
AI workshops
Teach your team to work with AI, practical and ready to use straight away. In-company at your location.
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AI implementation
From a single task to a working system, with an adoption plan so your team actually uses it.
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Bespoke software
Software built with AI. A working product fast, then made production-ready and secure.
Read moreExamples of what we build
Every business has its own headaches. This is the kind of thing we build. Examples, not off-the-shelf products. We always start with your process.
Handle guest questions and bookings automatically
A hospitality or recreation business gets a lot of the same questions in season: is there space, what are the times, can I register a group. An AI assistant answers those questions by email and on the website and prepares bookings in the system.
Staff have time left for the guests who are there, instead of the inbox. When in doubt or with special requests, the assistant passes it to a human. AI absorbs the rush, your team stays the face of it.
This is an example of what we can build for you, not an existing product.
Spots for a workshop in Zuidlaren
A central venue in the village where you and your team can settle in.
Brinkhotel Zuidlaren
Centrally located with its own parking and AV facilities, suitable for a training or workshop with your team.
Close by, from Groningen
Zuidlaren sits just south of Groningen, about half an hour's drive from our office. For a workshop or implementation project we come to you on site, so we're sitting down with your people over your real work.
We work for SMEs across the north of the Netherlands and know the region well.
Leonard Springerlaan 35, Groningen
Frequently asked questions
Does AI work for a small hospitality business too?
Yes. In small teams especially it helps a lot when routine questions and bookings run automatically. We keep the solution simple and fitting.
What does an AI project cost?
We work with fixed prices. After a first conversation you know in advance what you'll get and what it costs.
Does AI take over customer contact entirely?
No. AI handles the standard questions, but when in doubt or with personal queries your team steps in. A human in the loop, always.
Meet Empathree
Empathree is an AI agency from Groningen. We help SMEs use AI not as a toy, but as something that genuinely takes work off your plate. Always with a human checking the output.
What we believe
AI is fast, but speed alone delivers nothing. The value sits in the last 30 percent: judgement, nuance, knowing which question to ask. So we never start with a tool. First we map your process, then we look at where most time leaks away, and only then decide what AI handles and what stays human work.
How we work
We work at fixed prices, no billing by the hour. You know where you stand up front. We often start with a workshop to get your team on board, then build a working system step by step, and make bespoke software where it pays off. In our own Empathree Studio we build in our developers' coding style, so everything ships secure and production-ready.
Who you get
Behind Empathree are Marc Cornelius, Maarten Oostland and René Vrieling. Marc and Maarten handle strategy, workshops and implementation, René is the lead developer who makes the software watertight. All three of us live in Groningen, so you deal with local people who build with AI every day. We only teach what we use ourselves.
Why humans in the loop
The world is filling up with automated AI slop. Our answer is simple: the human stays in the loop. With us, and with you. That is how you keep control, quality and trust, even as the technology keeps getting faster.