Custom software in Zuidlaren
Zuidlaren thrives on hospitality, recreation and retail around the green, with the centuries-old Zuidlaardermarkt as its yearly highlight. We build custom software with AI, fast and secure, fitting your process exactly.

Why custom software, and why here
Zuidlaren is a village with plenty of hospitality, shops and tourism on the Hondsrug ridge, with peaks around events like the Zuidlaardermarkt, the oldest and largest horse market in the Netherlands. That means busy periods with lots of bookings, questions and admin.
Many entrepreneurs get stuck on off-the-shelf packages that almost fit, or on loose Excel sheets. With AI we quickly build custom software that does fit, made secure and production-ready by our own developers.
What we build for you

Custom software
Software built with AI: a working product fast, made secure and production-ready.
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Your own CRM or tool
A system that fits how you work, instead of forcing your process into an off-the-shelf package.
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Build together in Studio
In Empathree Studio we build in our developers' code style, with review on every line.
Read moreFrom practice
From loose guest questions to a working booking app
Take a hospitality or recreation business that gets a lot of the same questions in season: is there space, what are the times, can I register a group. We build an app around it: the AI answers those questions by email and on the website and prepares bookings in your system.
A working prototype fast, then made secure and scalable by our developers. When in doubt or for special requests the app hands over to a person, and you add the final check yourself.
This is an example of what we can build for you, not an existing product.
Software we built

Argo: from measuring up rooms to a signed quote in one app
Dictate the rooms on site, AI produces the room schedule and the calculation, and the client signs digitally. Without printing and scanning.
Close by, from Groningen
Zuidlaren sits just below Groningen, about half an hour's drive from our office. We are happy to come and see how you work today, because good software starts with the real process.
We work for SMEs across the north of the Netherlands and know the region well. Short lines, local.
Leonard Springerlaan 35, Groningen
Frequently asked questions
Do you build on top of something we already have?
Yes. Sometimes we build new, sometimes we finish or secure what you started yourself or with AI.
So you are not vibe coders?
No. AI helps us build fast, but all code is checked by experienced developers we employ ourselves. Secure, scalable and production-ready.
What does custom software cost?
We work with fixed prices, no hourly billing. After a first conversation you know exactly what you get and what it costs.
Meet Empathree
Empathree is an AI agency from Groningen. We help SMEs use AI not as a toy, but as something that genuinely takes work off your plate. Always with a human checking the output.

What we believe
AI is fast, but speed alone delivers nothing. The value sits in the last 30 percent: judgement, nuance, knowing which question to ask. So we never start with a tool. First we map your process, then we look at where most time leaks away, and only then decide what AI handles and what stays human work.
How we work
We work at fixed prices, no billing by the hour. You know where you stand up front. We often start with a workshop to get your team on board, then build a working system step by step, and make bespoke software where it pays off. In our own Empathree Studio we build in our developers' coding style, so everything ships secure and production-ready.
Who you get
Behind Empathree are Marc Cornelius, Maarten Oostland and René Vrieling. Marc and Maarten handle strategy, workshops and implementation, René is the lead developer who makes the software watertight. All three of us live in Groningen, so you deal with local people who build with AI every day. We only teach what we use ourselves.
Why humans in the loop
The world is filling up with automated AI slop. Our answer is simple: the human stays in the loop. With us, and with you. That is how you keep control, quality and trust, even as the technology keeps getting faster.